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Reach more audiences by increasing your Search Visibility on Google, Yahoo, and Bing search engines.
Local SEO techniques are those which improve the ranking of the website for search terms pertinent to a city or locality.
Regional SEO has a broader impact and targets users throughout a specific region, e.g. particular administrative divisions or the country as a whole.
International SEO involves strategies to promote the website among search results across the globe.
Search marketing as a digital marketing strategy is increasingly being utilized by all sorts of firms, be it local businesses or multinational corporations. It excels at bridging the gap between users and their requirements or queries, as well as businesses and their potential customers or clients. Search campaigns can be paid or inorganic, which work on the model of PPC (price per click) and unpaid or organic, which are based upon SEO, or search engine optimization.
SEO is a complex and dynamic process which involves regular audits and improvements. Advanced analytic tools and measures are determinant in running a successful SEO campaign. At Sarvay Xenia, we develop websites which perform well on all SEO parameters. Talk to our SEO experts for more details on our SEO services and consultation.
Search engine optimization, the focus of this article, can be further segmented into several sub-campaigns which can be carried out simultaneously or in solitude. This depends upon the objectives of the campaign. The major campaigns and strategies within SEO are:
On-site, or On-page SEO aims at optimising the target website to be able to rank higher in Search Engine Result Pages (SERPs). A thorough website audit helps pinpoint several issues and optimisations in the website, which upon resolution helps improve the site rankings.
Off-site, or Off-page SEO works includes working on other websites to build the reputation and credibility of the target website for Google and other search engines. This is done by getting more incoming (quality) links to the target website from those (relevant) websites.
Using the right keywords in the headings, other content and metadata makes the website appear in relevant searches.
Worried about the SEO implications of having dynamic content? Read our blog post on making JavaScript websites SEO friendly.
Our SEO experts are apt in handling all the technical SEO factors from managing redirects to implementing structured data.
Internal links in the header, footer, sidebar and the main content, all help Google and the users in finding other content on the website.
The overall website structure as well as the pages’ heading and content structure should be made optimal for the ease of both users and search crawlers alike.
External links to relevant and good quality websites also improves the target website’s credibility from Google’s perspective.
Choosing Sarvay Xenia as your IT solutions partner provides you a firm technical base to launch your digital campaigns upon. Our team proudly holds an expertise that spans several years, a portfolio comprising myriads of successful projects, and a clientele consisting of happy and successful clients located around the globe!
Sarvay Xenia believes in the philosophy of ethical and professional conduct in the delivery of services. This guiding spirit has maintained a long-lasting relationship between our team and our clients over the years. Have a look at some of our working principles.
Get valuable inputs from our SEO experts on SEO strategies which are proven to work and that bring more traffic.
Our SEO experts have led many successful projects as they bring to use promising, well-researched and officially recommended SEO techniques.
As part of the SEO process, we list your business or organization on Google Listing/Maps for better outreach.
Our Single Page Application developers develop your web application keeping in mind the best practices of JavaScript SEO and dynamic content rendering.
Our designers and developers coordinate with SEO professionals to create landing pages which can serve the respective Digital Marketing campaigns.
Apart from SEO, Sarvay Xenia also holds significant expertise in other domains of Search and Digital Marketing, including PPC, Social Media, Email, Content, and ORM.
Copyrights © 2020 - 2021 SarvayXenia Technologies